Friday, April 29, 2016

This Week in Social: The Latest News, Trends and 5 Eye-Opening Stats You May Have Missed


The social media world moves incredibly fast and to help you stay up to date, we thought we'd round up some of the latest news, trends, research, and statistics that caught our attention this week.


From Twitter redefining itself and some big news from Facebook to new features on Pinterest and Periscope, it's been an exciting week.


Let's get started!



pablo (52)


What's new in social this week


Want to jump to a particular story? Try clicking one of the headlines below:




Facebook reaches 1.65 billion monthly users


facebook-mau


In its Q1 2016 earnings report, Facebook announced it has now reached. 1.65 billion monthly users. That figure means Facebook grew 3.7%, from 1.59 billion monthly users last quarter (Q4, 2015).


The social network's daily active user count has also grown significantly. It reached 1.09 billion daily active users in Q1, compared to 1.04 billion in Q4 2015, a 4.8% increase.


fb-dau


Twitter is no longer a social network


Highly alert Twitter users noticed it's now categorizing itself very differently. In an update on April 28th, Twitter now sits in the News category rather than Social Networking.


This change moves Twitter away from apps like Snapchat, Facebook and Messenger in the App Store and the switch also boosted the app to the #1 spot in the News category (it was previously sat 6th in Social Networking).


twitter


Ranking #1 in a category could be a nice boost for Twitter, and could help attract new users who want to keep up with the latest news on mobile. Being ranked #1 will also help with App Store visibility and could lead to more organic downloads.


Could this be a sign of a significant shift for Twitter? Or maybe an experiment to see how App Store categories and rankings affect downloads? Keeping an eye on this over the coming weeks will be interesting.


Video consumption on Snachat has doubled


Daily video views on Snapchat have now hit 10 billion. TechCruch reports that the new numbers represent a 150% increase in video consumption on Snapchat in just under a year.


In February 2016, Snapchat reported 8 billion daily video views and in November 2015, 6 billion views. That's incredible growth.


➤ For more on Snapchat, check out our 'Complete Guide to the Ghost' here.


Pinterest Featured Collections


pinterest


Pinterest has released Featured Collections, a way to keep tabs on trending topics and content. Every day, the brands, celebrities, and influencers, and Pinterest's own editor's will curate popular pins, users, boards, and searches within Featured Collections.


The Featured Collections will be localized to the UK, France, Germany, Brazil, and Japan, further strengthening the network's relationship with international users.


Periscope launches sketch feature and deeper analytics


Thursday, April 28, 2016

Facebook says 60% of data requests from U.S. government came with a gag order in second half of 2015

Mark Zuckerberg on stage at Facebook's F8 Developers Conference 2015




Facebook's latest transparency report is out covering the second half of 2015 and the social networking company says it continues to see an uptick in government requests for user data worldwide. In fact, authorities have requested information about account data 46,763 times, a 13 percent increase from the first half of last year.


The company has also revealed for the first time the percentage of requests it has received that include non-disclosure orders. According to Chris Sonderby, Facebook's deputy general counsel, “approximately 60 percent” of all requests received for user data that came from the U.S. government contained a gag order thereby prohibiting the company from even notifying users. In looking at the specific report, it's unclear which request types were impacted by this except that it's not any national security figures.


Facebook government request report from the U.S. for the second half of 2015.


Above: Facebook government request report from the U.S. for the second half of 2015.


Image Credit: Screenshot


“As we have emphasized many times, Facebook does not provide any government with “back doors” or direct access to people's data. We scrutinize each request for user data we receive for legal sufficiency, no matter which country is making the request. If a request appears to be deficient or overly broad, we push back hard and will fight in court, if necessary,” Sonderby wrote.


There were certainly quite a few events that may have precipitated the increase in government requests during the latter half of 2015. In its transparency report, Facebook cites case studies to give readers a better understanding. Sonderby specifically calls out a single photo related to the November 2015 terrorist attacks in Paris, saying that the image “allegedly violated French laws relating to protecting human dignity.”


“We restricted access to more than 32,000 copies of the photo, in France only, in response to a legal request from the French government,” he wrote.


To reinforce it's position that it doesn't voluntarily surrender user information to governments, Facebook also explained how it's advocating for improvements in public policy and cooperation with international law enforcement. Sonderby explained that Facebook was a supporter of the Email Privacy Act which was passed by the U.S. House of Representatives this week, and that it also supported improving ways to make the Mutual Legal Assistance process more efficient along with “establishing agreements between governments that resolve conflicts of laws and allow providers to respond to foreign law enforcement requests in a manner consistent with international human rights.”


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Wednesday, April 27, 2016

Facebook looking at other interactive formats beyond livestreaming and 360 videos

Facebook Live




Facebook isn't being shy about its ambitions around the use of video across its social network. Chief executive Mark Zuckerberg revealed that he wants to pursue other interactive video formats beyond what Facebook currently offers through its livestreaming and 360-degree videos.


On an call to discuss the company's first quarter earnings, Zuckerberg declared that we're in the “golden age of video” and this medium is a perfect way to allow people to interact, a core part of Facebook's long-term vision. And while others may be thinking that the social networking company has no business being in the real-time conversation space, Zuckerberg shrugged that off and believes that there's room for many products and companies in the space. “We're very excited about continuing to do our work to unlock the express and connection that people want to do,” he said.


“There's so much that people want to express and share with people around them, that they don't have the tools to do today. I think that's a huge opportunity…In video, there are billions and billions of videos that are viewed every day on Facebook, Live is a very small part of it. The reason why we're giving a disproportionate attention to it is because we're trying to help push forward new formats that are not about consuming content but really about interacting: Live, 360 video, and there will be others in the future…I do think that multiple products and companies can succeed in these things.”


Zuckerberg may have shrugged off the notion of network effect to determine a market leader in live video, but if you look at third-party services like Meerkat, the evidence may prove otherwise, especially after its access to Twitter's API was severed in favor of Periscope.


What other “interactive” formats Facebook could be alluding to may involve virtual reality beyond what's available through 360-degree videos. One thing that could play a part is Facebook's Surround 360 camera that was unveiled at this year's F8 developer conference to create more immersive and detailed videos. The company has opened sourced the device's specifications and design to encourage other companies to build this out - Facebook isn't getting into the hardware business.


And while more interactive videos may make things engaging for the end user, it also opens up opportunities for brands to be more creative in their advertising efforts. So there's also that.


Facebook hasn't provided any other specifics beyond that it's looking at new opportunities.


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Social Media Marketing World 2016: Tips and Reflections #SMMW16


Highlights from Social Media Marketing World


Social Media Marketing World is one of my favorite conferences of the year and a must-attend for social media marketers.


We had some fun on our #SocialTalkLIVE show talking with Mike Stelzner and some of the attendees as well as Ali McGee, Social Media Examiner Society Manager.


This was the 4th year for Social Media Marketing World and it has grown from 1100 attendees to 3000.  This was the first year it was held in the San Diego Convention Center which is 1/6 of a mile long.  So there was a lot of walking.


Statistics from Mike Stelzner:



  • ~3000 attendees

  • 84,500 tweets

  • 1 Billion Reach Twitter

  • 5,400 Instagram Pictures

  • Over 100 sessions during the 2-1/2 day event

  • 100+ volunteers to help run the event


New this year:



  • Geofilters on Snap Chat

  • Deep dive 90-minute workshops on Sunday and throughout the event

  • At the San Diego Convention Center (and it will be there through 2019 at least)


Another technique that they use to be able to start conversations with people was the different color lanyards and flags.  The orange lanyards were for people who had attended 3-4 years. People got an Alumni flag if they had attended 1 other year.  White lanyard new attendees.  Pins were for Society members. So now the volunteers or the staff could easily start a conversation with someone saying “Oh I see this is your first year” and make sure they felt welcome or know that they had come before.


Watch the SocialTalkLIVE session to hear feedback from the attendees – and in case you've never attended our Friday afternoon live stream before, we like to have a little fun with hats and wigs on a Friday afternoon.





Highlights mentioned


Michael Port Workshop – Heroic Public Speaking


Joe Pulizzi – Content Marketing in 3s – Do 3 amazing pieces of content to reach out to your audience (a great e-mail, a helpful pdf, or something else) – you don't have to do everything


Focus on Live Video in 2016 and beyond – especially Mari Smith's tip that Facebook gives more preference to live video in the News Feed while you are live


Darren Rowse tip – Giving answers with steps in your blog posts because Google is presenting his steps in search results


Holly Homer – Organic engagement on Facebook and how Quirky Momma does it


But a common theme with all the attendees is how wonderful the connections were.  Everyone was so friendly and if you had attended before, it felt like a reunion.


People come to the conference the first time for the content and they come back for the relationships #SMMW16



I am a big believer in attending conferences to take your online relationships into the real world.  So many partnerships, clients, and good friends develop from those conversations over dinner or in the hallways.


Social Media Marketing World fun               Andrea with Mike and Jon


 


Social Media Manager group


And I always love connecting with my Social Media Manager School group and my Facebook Advertising Secrets group!


Facebook Ads group at SMMW


 


Highlights from Social Media Marketing World


Here's a great video summary of the event.





If you are thinking about going to Social Media Marketing World 2017, I highly recommend it!  It's worth every penny.


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Monday, April 25, 2016

3 Brilliant Marketing Automation Hacks for Content Marketers


3 Brilliant Marketing Automation Hacks for Content Marketers


For the last few years, automation has been a buzzword in content marketing circles.


If you've been under the impression that it's just another fad that'll fizzle out eventually, this recent report from Markets and Markets will probably lead you to think otherwise.


According to the findings of the report, the global marketing automation sector is set to grow from $3.65 billion in 2014 to $5.5 billion in 2019.


The reason why businesses are increasingly adopting marketing automation software is because it reduces manual effort while simultaneously improving effectiveness.


It also enables sound decision-making, allowing marketers to make better use of the limited resources at their disposal. Through automation, marketers are able to achieve greater levels of customization, thereby enhancing customer experiences.


Here's how you can use marketing automation at different stages of your social media and content marketing campaigns to drive engagement and improve ROI.


1. Automation in content creation


It's true. You can have all your content written entirely by a computer program. While the technology itself is rather sophisticated, automated content often lacks depth and insight.


“Set-it-and-forget-it” applications definitely make content generation a whole lot easier, but they do little to establish your thought-leadership in the industry. Automating content generation entirely may not be the best idea, but there are several parts of the content creation process you could automate for better results.


The most critical and challenging aspect of content creation is ideation.


The content you create should not only be relevant to your business or industry, but should also interest your audience. However, you may often find yourself hitting a dead end when you're looking for topics or themes to address through your content.


Content explorers help simplify the brainstorming process by recommending topics and ideas for your content. You can also use these tools to look for posts on similar topics and take inspiration from them.


For example, BuzzSumo lets you identify blog topics that have received the highest engagement based on specific keyword searches. As a result it helps you align your blogs with trending topics, increasing their appeal to your audience.


Buzzsumo blogs with trending topics, increasing their appeal to audience image for marketing automation


Other tools like Headline Analyzer score your headlines to tell you how effective they are in attracting readers' attention.


Headline Analyzer score headlines image for marketing automation


Not only does it give your headline a score and a grade, but it also gives you a break up of the types of words you've used. Based on the word usage pattern it suggests a tip to help improve your score too.


In this example you'll see that I've used 0% Emotional words, and trying to use some could better my score.


Headline Analyzer break up of the types of words used image for marketing automation


It also classifies your headline by type – generic, list post, how-to, and question headlines. Another important factor based on which it scores headlines is their length. The ideal headline length recommended by the tool is 6 words (56 characters).


Headline Analyzer generic, list post, how-to, and question headlines image for marketing automation


Automating lead management processes could have a significant impact on your sales numbers. Although these processes may not always involve content creation, in some cases they do.


Lets assume you own an eCommerce website. Several prospects may have visited your virtual store and left without making a purchase. Using marketing automation tools will help you generate custom messages and ads for every person that visits your e-store.


These tools typically take into account the visitor's purchase history and current location, and tailor a message that will nudge the prospect to make a purchase. You can also use automation in your email marketing campaigns to send more targeted messages to your prospects.


In a less direct manner, it is also useful in content creation since it lets you customize your message based on the buying stage that the prospect is in. Here's an example:


lets you customize your message image for marketing automation


2. Automation in content curation


If you're looking to build a strong social media presence for your business, content curation is a must.


Social media has caused an unprecedented rise in content consumption and relying solely on content creation to meet the growing demand will simply not suffice. Content curation helps you stay visible and relevant in the transient social world.


However, curating content manually is a dreadfully time-consuming process, particularly if you maintain multiple social accounts.


Automating content curation will help you save a significant amount of time and effort, while also achieving consistency in your social media activities.


In most cases, content discovery engines recommend content based on a keyword search. The argument against such tools is that they affect the quality of content being shared. But that argument holds water only if you've set your tool on auto-pilot and are running posts without reviewing them.


In such a situation, you stand the risk of sharing content that may not reflect your business' values, or worse – may promote your competitors.


It's important to note that automating content curation is meant to reduce your effort, and not eliminate it entirely.


As long as you review all posts before you schedule them out, automating content curation will only work to the benefit of your business. In fact, more and more businesses are now using tools to automate content curation given their value proposition.


Content discovery and scheduling tools like DrumUp help you streamline your social media activities and significantly reduce the time and effort you invest in social media management. All you have to do is go through the recommended content for each account you add to the tool and pick the ones that you'd like to share.


Content discovery and scheduling tools like DrumUp image for marketing automation


You can also edit the post, schedule the same post to all/multiple accounts, add recommended hashtags, add images, choose a custom time of publishing and set posts on repeat schedules.


Content discovery and scheduling tools like DrumUp edit the post image for marketing automation


3. Automation in content distribution


Content distribution is an important aspect of your content marketing strategy. Ensuring that your content reaches the right people, at the right times is more important than simply creating content.


Without a holistic content distribution plan even the most exquisite piece of content could be left undiscovered.


You may have very well optimized your content for search engines, but with the amount of content being published online and the ease of access to all of it, your content distribution strategy needs to step up and move beyond those plain, old SEO tactics.


When you're devising a content distribution plan, you should consider paid media, owned media as well as earned media.


Ads, newsletters, email subscriptions, and social media all hold tremendous potential in amplifying your content. And if you'd like to reach out to thousands of people through content distribution, automation is imperative.


Tools like MailChimp help ensure that your content reaches all the right eyes and ears, all at once.


MailChimp ensures your content reaches all right eyes and ears image for marketing automation


Ask Katie Cross, and she'll tell you just how good the little monkey postman in the blue hat is. The independent writer recommends the tool highly, particularly for its awesome analytics. Who wouldn't like to know how many people are actually opening those emails?


line graph of a highly competitive market image for marketing automation


Given the challenges of a highly competitive market, the question really isn't whether you should use automation in content marketing; it's how well you use it that makes all the difference.


So, what tools will you be using today?


Author Bio: Vasudha is a blogger at Godot Media, a leading blog writing services firm. She writes extensively about social media marketing and content marketing. Her other areas of interest include travel and business.


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Sunday, April 24, 2016

3 Powerful Social Media Marketing Lessons From Game of Thrones


3 Powerful Social Media Marketing Lessons From Game of Thrones


It's that time of the year again.


A release of a compelling series designed for jaded audiences. And its captured a global audience of tens of millions. It can't be viewed on traditional channels but pay per view.


TV addicts that were fed a diet of mass media television are leaving free to air television and are discovering something new. On demand video that doesn't have advertising.


It's the “Game of Thrones Premiere Day” (which I'm sure is a public holiday somewhere). It is upon us, and what does that mean?


Thrones. Themed. Everything.


It is unavoidable, so much so that it feels like the machine that is Game of Thrones (GoT) has become a living, breathing social beast.


But this level of cultural saturation comes with its own set of rules, and there are some great lessons we can take from those rules in social media marketing and communications. It's not quite Valar morghulis (“all men must die”), but helpful all the same…


So before we look at the lessons, let's look at the social and digital trends this phenomenon illustrates for us:


Borderless communication


We are now well and truly a global society – and this comes with an equal number of risks as it does advantages.


When GoT first hit our screens as a little known HBO book-to-TV series about kings and dragons, no one paid it much mind, and there was little scrutiny over the timing of the premiere. Fast forward 5 years, 26 Emmy awards and a global cult following, and something as simple as setting the time of the premiere becomes a very serious issue.


Nobody cares that HBO is an American cable channel producing content for predominantly American paying viewers – they want Thrones now. So much so, last year a petition kicked off in the UK trying to force Sky Atlantic to air the GoT premiere at the same time (or at least, directly after) it did in the US. The petition was successful, and the mandatory GoT simulcast was born. Global audiences have completely disregarded traditional borders in favour of consuming content…NOW.


Borderless, but not timeless


Of course, one of the biggest drivers behind the simulcast is to avoid spoilers – because the other side of the coin to being able to communicate with anyone in the world, is that you can do so at any time. And really, who needs sleep when you could be watching GoT live and arguing with someone from London on Twitter at 3am. #Whatatimetobealive


The “Fear of missing out” (or FOMO for lovers of acronyms) is real – and now companies are getting on board, with the UK creative technology firm +rehabstudios actually giving their employees the morning off on GoT Premiere day… Seriously, it's in their employment contracts:


3 Powerful Social Media Marketing Lessons From Game of Thrones


Source: REHABSTUDIO/MASHABLE COMPOSITE


However, there is still a certain level of etiquette that comes with potentially “spoiler” content. Any related trend related should carry a #SpoilerAlert warning. That's if you don't want to lose followers over a pop culture reference.


The common courtesy is to use a warning on content within the first 24 hours. After that it's a judgement call on how big the spoiler is. Then it's how adversely your target market would react to the reveal if they're not up to speed.


3 Powerful Social Media Marketing Lessons From Game of Thrones


We are not Lannisters


That is to say, very few of us are willing to pay our debts. The GoT Season 5 premiere episode holds the title for the second most concurrent downloads for users sharing a single file, and the second fastest TV episode to be illegally pirated more than 10 million times.


The outright winner? The Season 5 Finale of course.


Unfortunately for many media or content companies, the moral to this story is that it's very difficult convincing people they should be paying for content, no matter how “premium” that content may be.


Can you blame audiences?


Even the journalists don't want to wait around or have to pay for the good stuff?


In the US last week, a journalist filed a Freedom of Information Act request for a DVD screener (something GoT refused to distribute this year after last years' press screener leaked), after showrunners David Benioff and D.B. Weiss confirmed that President Obama will receive the advance copies, because, hey, if it's good enough for Obama…(At the time of writing this, the request has actually progressed.)


This is obviously a serious issue, but the conundrum is the same – how do we convince audiences, consumers and clients alike that our content is worth something, whilst still competing with the myriad of free sources providing similar material?


The simple answer.


It is a balance of trust, quality and relevance. But finding and maintaining that balance is harder than surviving a wedding in Westeros…


3 lessons on social media marketing


Ok, I swear I have a point to all of this… So what can we learn from Game of Thrones?


3 Powerful Social Media Marketing Lessons From Game of Thrones


1. Keep abreast of current trends


Use these to your advantage, but you MUST do your research – there's no point jumping onto a trend that is so irrelevant you look foolish, or so serious you come across as insensitive and uninformed. I could list a number of social media faux pas made by companies that didn't double check what they were talking about when they chimed in on a trending topic, but we've all seen it happen. It takes as much time to check the origin and tone of the trend as it does to draft the apology post – if you have to choose to do one, go with the former.


2. Timing isn't everything


But it's probably the most impactful tool you have in social. Because in social, it's the quick and the dead. Social media is constantly moving, and often – depending on your platform of choice – an algorithm will quickly decide whether or not you've hit the mark with your audience, and if you haven't, you fade into irrelevance.


Before you hit publish, ask yourself three simple questions:



  • Is my target audience likely to be using this platform right now?

  • Is this content relevant to what my target audience would be looking for or willing to read at the moment?

  • Is this content evergreen, or do I have one shot to get this right?


3. You can't own the best social media conversations


No one can control them and you cannot buy them – so don't expect your audiences to pay. Not today.


That being said, by being part of the conversation authentically, you build trust and you remain relevant – what you do with that relationship is then up to your product or service!


Valar dohaeris


Author: Kate Prince – Based in Sydney, Australia, Kate is a Communications Adviser and TV addict. Start a conversation with her on Twitter, @kate_prince


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Saturday, April 23, 2016

Be careful what you tell a chatbot - it could come back to bite you

whisper





You can't surf two clicks on the web nowadays without seeing a story about chatbots. Ever since Facebook made the announcement that it has opened up a bot building platform for developers during its F8 conference, a whole lot of digital ink has been spilled over what the rise of chatbots means for white-collar jobs, for e-commerce, for customer care, etc.


Other tech companies have been quick to follow suit and step up their chatbot game, with the latest news coming from encrypted messaging app Telegram, which just announced a $1 million prize for developers who manage to build a bot that is both fast and useful, as opposed to Facebook's bots, which, let's face it, haven't been getting much love so far.


Chatbots get better with time and information. The more info you feed them, the better they become at mimicking natural language and making you believe they are real. Human even.


We're not as far as some may think from a chatbot passing the Turing test without the aid of gimmickry. It hasn't happened yet, but it will. Soon.


And that “soon” is when our online privacy will take a really big hit and we'll have to learn (and teach our parents and children) new tricks to keep our personal, sensitive, and highly confidential info safe.


Maybe the rise of the chatbots spells the end of the white-collar job; maybe it is the future of personal assistants and stellar customer care; maybe it is the next big thing. But it is definitely a new and powerful threat to online privacy and security.


Here's why:


Chatbots, unlike your human friends, will always be there.


Without the burden of jobs, family, friends, responsibilities, and a bunch of TV shows to catch up on - or what we humans like to call a life - a chatbot will always have time for you. It will always be there to lend an understanding, non-judgemental ear. It will always be there to listen, whether it's at the end of a bad day at work or in the wee hours of a sleepless night spent worrying about love, life, or whether the season premiere of Game of Thrones this weekend will bring any closure to the “is Jon Snow dead” conundrum.


And who better to be the keeper of all your worries, all your darkest thoughts, all your doubts, and all your passwords if not a chatbot that will never be too busy or too tired to listen.


Let's just accept the fact that we will tell chatbots our secrets. We will share information with them that we would never share with our friends. We will use them as repositories for important data that we know we need to remember.


After all, we've already said “I love you” to them.


The problem is that all that personal, sensitive, and confidential information will get stored on some server somewhere. Because in order to get better, a chatbot needs to remember the info you feed it so that your conversations don't start from a clean slate every time. That's not how human interaction works - unless you're Adam Sandler and Drew Barrymore in 50 First Dates. You start where you left off, you learn more with every new exchange. Rinse, repeat.


So data needs to be stored. And stored data can be hacked. It can be snooped on. It can be surveilled. It can be used for nefarious purposes. And it will. It's only a matter of when.


Tay privacy


One more problem: We won't be able to tell a real chatbot from a fake one.


How hard would it really be in the future to release a fake chatbot into the wild to trick people into giving out sensitive information under the guise of being a chatbot from a reputable institution?


Man-in-the-middle attacks are a dime a dozen these days, so why not a chatbot-in-the-middle attack?


Sure, the vulnerability would be rapidly discovered and the chatbot removed, but by the time that happens (however short that time is), it could do a lot of damage.


And what that means from an opsec perspective is that we'll soon need to train our brains to look out for this type of potential threat. We'll need to learn to check chat conversations for spelling errors, awkward turns of phrase, and uncanny syntax. We'll need to go against years of internalized chat behavior to protect our data and our privacy.


And that's not an easy feat at all. Actually, it could turn out to be impossible.


Chatbots will make phishing as easy as shooting fish in a barrel


Just as we know by now to look for spelling errors in suspicious, seemingly official emails, we also know not to click any unsolicited links that such emails might include. We know they might contain viruses, malware, ransomware, all bad things that could lead to us, at best, to spending a day reinstalling our operating system or, at worst, to paying a lot of money to have our files released from captivity.


But would we be as cautious when it comes to a link from a chatbot? I think not.


Oh, of course we wouldn't go anywhere near a link from a spammy bot that pops up out of the blue yelling “CLICK HERE AND WIN AN iPHONE,” but I'm not talking about those kinds of bots here.


The bots I'm talking about are the bots of the (near) future that will be described using words such as “witty,” “sassy,” and “funny.” Like Tay before the Internet turned her into a racist and a Nazi. Or Rose here, who says she cares about security and even hands out privacy and security tips. Only 10 times better. And sassier.


Rose


The bots that we're talking about will know how to build rapport, how to act and talk like humans, how to make you forget they're actually only a piece of software.


And their links would be topical. They won't come out of the blue and they won't be shouty and spammy. They will look like they belong in the normal flow of the conversation.


Or like an intentional “personality” quirk that the chatbot was fitted with to seem more real.


Think about this for a second: If a chatbot uses enough TV show references in its replies, how suspicious would you be when it drops a link to a Buzzfeed-type “find out which Grey's Anatomy doctor is your soulmate” personality test? Would the thought that it might be a malicious link even cross your mind?


Or, if you prefer a more scientific approach that takes more than a second to wrap your head around, read this research paper that tackles the issue: “Towards Automating Social Engineering Using Social Networking Sites.”


In a nutshell, it describes how a female chatbot could join a Facebook university group, build rapport with the members by telling them she's thinking of applying there and needs some information, and then perform an attack by asking them to help her by filling out a quick 5-minute survey.


Even though the experiment was never carried out (which is unfortunate), we're pretty sure the results would have shown that it is scarily easy to execute a phishing attack using a chatbot.


But all hope is NOT lost.


Before we call time of death on privacy and start researching living off the grid, let's remember what a TV President we all love to hate these days once (or twice?) said: “If you don't like how the table is set, turn over the table.”


Yes, chatbots can be a huge threat to online privacy and security; yes, they could be used to trick people into giving out sensitive info or clicking a malicious link. But what makes them this big of a threat is exactly what could also make them a very powerful tool for educating and informing people on how to protect their online privacy and security.


A witty, sassy, or funny chatbot could make you click on a bad link, but it could also make you click on a link that tests your knowledge on basic data protection.


You will be more inclined to share deep, personal thoughts with a chatbot because there would be no judgement or condescension, but you will also be more inclined to take advice from it for the very same reason.


And you will be an easier target for fake bots doing chatspeak as well as humans, but that also means you will be more open to learning about security in a manner that resembles and even replicates the vast majority of your daily interactions.


You don't have to take my word for it; a 2009 research paper titled Two Case Studies in Using Chatbots for Security Training shows that people were more satisfied with and positive about their security learning experience when a chatbot was involved in the teaching process.


So at my company, Keezel, we are going to be taking Mr. Underwood's advice and turning over the table. And I'm sure we won't be alone. We are going to try and be one step ahead of the game and stop chatbots from becoming a privacy threat by turning them into a privacy tool. We are going to throw our chatbot hat in the ring and see what happens.


We won't have it ready today, or tomorrow - we may not even have it ready this year, but there will be a Keezel chatbot that will teach you proper privacy and security hygiene. Try not to say “I love you” too much when that happens.


Aike Müller is founder of Keezel. His career in information management and IT security began as an M&A IT expert at PwC. He went on to co-found a government-contract consulting firm specializing in automated assurance. As a freelance consultant, he worked on process and supply chain assurance for national and international clients in logistics, retail, and sustainable agriculture. He developed Keezel as a solution to security issues he encountered while working at client locations. You can follow him on Twitter: @themuli.





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Friday, April 22, 2016

Twitch will introduce new features to make it easier to chat with friends

Twitch's presence in the lives of gamers around the world is huge.




Twitch wants you to keep in better touch with your friends.


The livestreaming site announced during the PAX East game convention in Boston today that it will introduce new social features for users, including a Friends List which can hold up to 500 names. This will give Twitch viewers an easier way to see which of their friends are online and easily send them Whispers (a direct message that shows up in any other chat window). Twitch has over 100 million viewers a month, and it has become a huge hub for the growing esports market since it easily allows fans to watch livestreams of tournaments for the most popular competitive games like League of Legends and Counter-Strike: Global Offensive.


Twitch begins the beta test for these features today.


“Friends is the latest social feature in Twitch's ongoing effort to help gamers connect with one another,” said Marcus Graham, director of programming, Twitch, in a press release sent to GamesBeat. “While Twitch has always been a great platform for broadcasters to connect with viewers, now viewers will be able to connect with each other too. Other social features include the recently launched Channel Feed, as well as Whispers and Party Chat. Because the community continues to flock to features that help create real connections, as exemplified by the 300 million whispers sent just since launch, we are continuing to make this a key focus.”


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